UA's survival may well hinge on keeping us in the portfolio

by Brendan , The Chemical and Oil Refinery State, Thursday, June 11, 2026, 09:03 (1 day, 22 hours, 45 min. ago) @ BillyGoat

And as they showed in the last RFP round, Nike isn't super-motivated to bid high on us. I think UA would take a loss on the deal just to keep themselves alive.

--
"Being Irish, he had an abiding sense of tragedy, which sustained him through temporary periods of joy." - Yeats

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Complete thread:

Utah is dumping Under Armour - domer.mq, 2026-06-10, 18:20
- Anybody want to share key details of the break up? - Domer99, 2026-06-11, 09:57
- Interesting. And there might be different mechanics - BillyGoat, 2026-06-11, 07:46
  - UA's survival may well hinge on keeping us in the portfolio - Brendan, 2026-06-11, 09:03
    - Depends, does Pete have kids who need a grift job? - Savage, 2026-06-11, 10:40
  - Maybe - HullieAndMikes, 2026-06-11, 08:48
    - UA is almost impossibly uncool. - domer.mq, 2026-06-11, 15:08
      - One of my favorite Onion headlines: - Bryan (IrishCavan), 2026-06-12, 07:07
      - Better uncool than to have jock itch - HullieAndMikes, 2026-06-12, 05:10
    - Nike has so many schools, what does "favored nation" - BillyGoat, 2026-06-11, 09:43
      - Does American football have an equivalent to the Predator? - HullieAndMikes, 2026-06-11, 09:59
        
        Nope. The top priority is football. After that comes - BillyGoat, 2026-06-11, 10:57
        
        Give me a few adizeros, I'll lead the lobbying effort - HullieAndMikes, 2026-06-11, 12:17
        
        O'neill's then. - IrishGuard, 2026-06-11, 10:03

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UA's survival may well hinge on keeping us in the portfolio